Happy 5th Anniversary to VinConnect!
In September 2011 I launched VinConnect with exactly two inaugural winery partners and a dream, and during the past five years, I have remained resolutely focused on one core vision – connecting the world’s best wineries directly with the U.S. wine consumers who love and support them. I am excited when wineries experience for the first time the benefits of those connections, and I get particularly thrilled each time a customer discovers us and exclaims “why hasn’t anyone done this before?” when they appreciate what they now can experience.
Today VinConnect partners with more than 40 wineries representing top brands from many of the world’s best winemaking regions. Our unique direct to consumer business model allows thousands of VinConnect subscribers the opportunity to directly engage with and buy from these wineries for the first time.
While VinConnect has grown rapidly over the past five years, the journey thus far has not been without its challenges — the huge startup expenses and ongoing legal risks of the beverage alcohol business in the U.S., the pushback from certain quarters of the existing three-tier system who refuse to acknowledge the benefit to European wineries of directly connecting with their best U.S. customers, and the complexities of managing rapid growth with staff spread across four locations in three different countries. After a particularly difficult day at the office struggling to overcome these various issues, at least I have the reassurance that there’s an exceptional bottle of wine from one of our partners waiting for me when I finish.
As I look toward our next stage of growth, stay tuned for more innovations. Hopefully by now you all appreciate having the first chance to order new releases from our partner wineries, but you might not be aware that mailing list members also may:
- Receive invitations to members-only winemaker dinners and tastings in the U.S.
- Have access to special bottles/sizes/wines not otherwise available in the market
- Gain privileged access to visit partner wineries where you are a member, even if they don’t have a public tasting room
- Receive personal advice and assistance regarding wine travel to the world’s major regions
If you have enjoyed those benefits and know other wine friends or associates whom you think would appreciate them, please tell them about VinConnect and encourage them to join. The more VinConnect grows, the more beneficial and distinctive the experience will be for all who participate.
Thank you to all for your generous support to date, and I look forward to more growth and success in the next five years, and beyond…